Learn Digital Marketing with Biwot

Introduction to Digital Marketing
What’s It All About?

Hello, I’m Shadrack Biwot, a digital marketing strategist passionate about helping individuals and businesses grow their online presence.

Welcome to this Digital Marketing for Beginners course. In this program, we’ll explore what digital marketing entails and why it’s such a vital part of modern business. You’ll discover the different strategies you can leverage to attract visitors to your website and start building a stronger online foundation.

Why Learn Digital Marketing?

Many people launching a business or stepping into marketing roles for the first time find the world of digital marketing overwhelming. With countless blog articles, videos, and tutorials available, it’s easy to feel lost if you don’t know where to begin.

This course was designed to give you a clear, straightforward introduction a broad overview that will help you understand the fundamentals before diving into more advanced topics.

Who Should Take This Course?

This training is ideal for new business owners, aspiring marketers, or anyone curious about digital marketing. If you already have hands-on experience, you might prefer a deeper, more specialized course. But if you’re just starting out, this is the perfect place to build a solid foundation.

What Will You Learn?

Throughout this course, you’ll get insights into:

• What digital marketing is and why it matters

• The importance of having a website

• How email marketing can support your goals

• Ways to make your website appear in Google search results

• How paid search advertising works

• Using retargeting to re-engage visitors

• Building brand awareness through display ads

• Promoting your business on social media platforms

• Researching competitors to improve your strategy

• Choosing the right mix of digital marketing tactics for your situation

While I’ve taught more advanced sessions in the past, those typically focus on specific techniques. This course, however, is designed to give newcomers a clear understanding of the essentials so you feel confident exploring more in-depth training later.

I’m excited for you to dive in and start learning practical skills you can apply right away.

You’re only one step away from starting your digital marketing journey, click below to enroll for 2999 KES, and I’ll see you inside the course!