If you want more visibility for your business, there are numerous ways to promote your website many of which are free or low-cost.
By the end of this article, you’ll have 10 actionable strategies to drive traffic to your site.
Let’s get started.
1. Optimize for Technical SEO
Technical SEO ensures search engines can efficiently crawl, index, and rank your content. Key tasks include:
- Submitting an XML sitemap to Google
- Fixing broken links
- Structuring your site for easy navigation
- Improving page speed (a ranking factor)
Google Search Console helps with some of these tasks, such as sitemap submission and monitoring Core Web Vitals.
For a deeper analysis, use Semrush’s Site Audit tool, which identifies issues like:
- Broken images
- Duplicate title tags
- Hreflang conflicts
Issues are categorized by severity:
- Errors (critical)
- Warnings (moderate)
- Notices (minor)
Regular audits (weekly or monthly) help maintain SEO performance.
🔹 Pro Tip: Click “Why and how to fix it” for detailed guidance on resolving issues.
2. Leverage Social Media
Social media is a free way to reach a broad audience. Promote your site by:
- Adding links to your profiles
- Sharing valuable content
- Including clear CTAs (e.g., “Shop now” or “Learn more”)
Use One2Target to identify which platforms your audience prefers. Then, generate post ideas with Social Content AI, which suggests trending topics and helps craft engaging captions.
Also Read: Social Media Marketing in Kenya: The Ultimate 2025 Guide
3. Engage in Online Communities
Forums like Reddit, Facebook Groups, and Slack are great for sharing expertise. To succeed:
- Provide genuine value (avoid excessive self-promotion)
- Answer questions thoughtfully
- Recommend products only when relevant
This builds trust and can lead to organic traffic.
4. Partner with Industry Websites
Collaborating with other sites can earn backlinks and referrals. Opportunities include:
- Guest posting
- Podcast interviews
- Press mentions
Use Google search operators (e.g., site:example.com “competitor name”) to find potential partners. Alternatively, streamline outreach with Semrush’s Link Building Tool, which helps identify link prospects.
5. List Your Site in Online Directories
Directories like Google Business Profile, Yelp, and Angi improve local SEO. Ensure your listings:
- Are accurate and consistent
- Include contact details
- Respond to reviews
Semrush’s Listing Management tool simplifies updating multiple directories at once.
6. Publish High-Quality Blog Content
A well-optimized blog attracts organic traffic. To create ranking content:
- Research keywords with Google Keyword Planner
- Write informative, well-structured posts
- Optimize title tags and internal links
For trending topics, use Semrush’s Topic Research tool, which highlights high-potential subjects.
Also Read: Leveraging User-Generated Content for Trust & Sales Growth
7. Develop Shareable Resources
Valuable assets like infographics, webinars, and free tools encourage others to share your content. Examples:
- Industry reports
- Case studies
- Interactive calculators
These can go viral, driving referral traffic.
8. Implement Email Marketing
Email keeps your audience engaged. Best practices:
- Use platforms like Mailchimp
- Offer lead magnets (e.g., free guides)
- Send newsletters with updates and promotions
Avoid overloading subscribers focus on quality over quantity.
9. Collaborate with Influencers
Influencers can amplify your reach. To find the right partners:
- Use Semrush’s Influencer Analytics
- Negotiate clear terms (e.g., post frequency)
- Track performance via UTM parameters
Example: A food brand partnering with a chef to promote a new product.
10. Run PPC Ads
Pay-per-click (PPC) ads on Google, Facebook, or YouTube drive immediate traffic. Steps:
- Set up a Google Ads account
- Research high-intent keywords
- Optimize ad copy for conversions
Final Thoughts
Now that you have 10 proven strategies, choose a few to implement right away. SEO remains one of the most cost-effective methods Semrush’s tools can help streamline the process.
Ready to boost your site’s visibility? Try Semrush for free today!
