Artificial intelligence (AI) is revolutionizing how users discover content online, and businesses must adapt quickly to maintain visibility. According to Adobe, AI-driven search referrals skyrocketed by 1,300% during the 2024 holiday season compared to 2023, with a 1,950% increase on Cyber Monday alone. These AI-referred users aren’t just more numerous they’re more engaged, spending 8% more time on-site, viewing 12% more pages, and showing a 23% lower bounce rate than those from traditional search engines.
To help businesses stay competitive in this shifting digital environment, Semrush has introduced the Semrush AI Toolkit. This powerful suite of tools is specifically built to help brands analyze, monitor, and optimize their performance in AI-generated search results. Key features include:
- AI Brand Visibility Analysis – Track how your brand appears in AI-driven search tools.
- Competitor Intelligence – Uncover insights on how competitors are performing in AI-powered environments.
- AI-Powered Audience Insights – Understand audience behavior and intent in the context of AI-influenced discovery.
With the Semrush AI Toolkit, businesses gain a crucial edge in navigating the rapidly evolving landscape of AI-enhanced search.
Also Read: 100+ ChatGPT Prompt Ideas (Plus a Guide to Creating Your Own)
What Is the Semrush AI Toolkit?
The Semrush AI Toolkit is a powerful suite of tools designed to help executives and marketing teams understand how large language models (LLMs) like ChatGPT portray their brand and competitors across AI-driven platforms. As AI becomes a core part of how consumers discover and engage with brands, this toolkit equips businesses with the insights needed to refine their strategies and stay competitive in the evolving digital landscape.
According to Eugene Levin, President of Semrush, “Understanding how AI portrays a business is no longer optional.” The Semrush AI Toolkit provides a clear, data-driven view of a brand’s presence in AI-generated search results, enabling informed decision-making at the C-level and across marketing and strategy teams.
Key Features of the Semrush AI Toolkit:
- AI Market Share Tracking
Measures how frequently your brand appears in AI-generated search results and compares visibility against competitors. - Sentiment & Brand Perception Analysis
Analyzes how AI platforms describe your business, uncovers recurring themes, and detects changes in consumer sentiment. - Strategic Business Recommendations
Delivers actionable insights to improve go-to-market strategies, enhance competitive positioning, and identify growth opportunities.
By translating complex AI-generated data into strategic insights, the Semrush AI Toolkit empowers businesses to improve their messaging, strengthen market presence, and uncover new avenues for growth.
The toolkit is available globally and is designed to help brands turn AI-driven search into a sustainable competitive advantage.
How Can the Semrush AI Toolkit Help Me?
The Semrush AI Toolkit offers a powerful way to tap into the rapidly growing influence of AI-driven conversations. As AI platforms like ChatGPT, Gemini, and Claude become central to how consumers search for and engage with brands, understanding how your business is represented in these tools is critical.
The Semrush AI Toolkit helps you turn this understanding into actionable insights that can enhance your marketing strategy, improve product development, and sharpen your competitive edge.
1. Understand Your Brand’s AI Visibility
The Semrush AI Toolkit analyzes millions of AI-generated responses and user prompts to reveal how your brand is portrayed by large language models (LLMs). It evaluates:
- Sentiment: Whether AI conversations reflect a positive, neutral, or negative tone about your brand.
- Key Themes: Recurring topics, phrases, and brand attributes tied to your name.
- Comparative Insights: How your brand stacks up against competitors in AI-generated search responses.
A recent study by Adobe showed a 1,950% increase in AI-driven search referrals on Cyber Monday 2024 alone. Understanding how you’re positioned in these searches can help you fix misrepresentations, align messaging, and boost brand perception where it matters most.
2. Gain a Competitive Edge
With the Semrush AI Toolkit, you can track how competitors are performing in AI search ecosystems and uncover valuable insights such as:
- Their most frequently associated keywords and topics in AI platforms
- Positive or negative sentiment around their products or services
- Gaps in their messaging or market coverage
This enables you to refine your positioning, address underserved customer needs, and seize opportunities your competitors may be missing ultimately helping you increase market share in a new search frontier.
3. Address Customer Needs and Preferences More Effectively
The Semrush AI Toolkit doesn’t just track visibility it listens. By analyzing trending questions and conversations that users have with AI about your brand and industry, the toolkit reveals:
- What customers are most curious or concerned about
- Which product features or services are gaining attention
- Areas where expectations are not being met
These insights translate into actionable recommendations for marketing, content strategy, and product development. For example, if AI tools consistently surface questions about your product’s usability, you can adjust your content or offering accordingly to close that gap.
Real-World Benefits
- Businesses using AI-driven insights report up to 23% lower bounce rates and 12% more pages viewed per session from AI-referred users (Adobe, 2024).
- The Semrush AI Toolkit gives you a head start in optimizing for this new kind of traffic, which is more engaged and more likely to convert.
In short, the Semrush AI Toolkit empowers you to understand how AI sees your brand and use that knowledge to grow. Whether you’re aiming to refine your message, outperform competitors, or connect more deeply with your audience, this toolkit offers the intelligence and clarity you need in the age of AI.
Also Read: How to Use AI in Marketing in Kenya
Who Should Use the Semrush AI Toolkit?
The Semrush AI Toolkit is a must-have for mid- to senior-level professionals who want to stay ahead in the AI-powered digital landscape. As AI-driven platforms like ChatGPT, Gemini, SearchGPT, and Perplexity increasingly influence brand visibility and consumer decision-making, understanding your brand’s position within these systems has become essential.
This toolkit is specifically designed to support strategic decision-makers across departments:
- CEOs and C-Level Executives: Gain a high-level view of how your brand is represented across AI-generated search results. The Semrush AI Toolkit helps leadership teams assess brand perception, monitor reputation, and ensure the company is positioned to succeed in the AI-first era.
- Business and Product Managers: Track your brand’s performance in large language models (LLMs), identify emerging market opportunities, and use real-time data to guide product development and positioning. AI insights can reveal unmet customer needs and areas for innovation that traditional market research might miss.
- Marketing Executives and Strategists: Optimize your content, messaging, and campaign strategies by understanding how AI platforms talk about your brand and how that compares to your competitors. The toolkit uncovers customer sentiment, trending topics, and keyword associations that can inform more effective marketing initiatives.
📊 Did you know? AI-referred traffic is up to 23% more engaged than traditional search traffic, according to 2024 Adobe data. Tapping into AI-driven insights can directly boost ROI.
How Does the Semrush AI Toolkit Work?
The Semrush AI Toolkit operates by collecting and analyzing real queries from AI tools that consumers use to ask about your brand, your industry, and your competitors. Here’s a breakdown of how it works:
Step 1: Query Collection
The toolkit gathers a massive dataset of real user prompts and questions from popular AI platforms like ChatGPT, Gemini, SearchGPT, and Perplexity covering your brand, products, and competitors.
Step 2: AI Interaction Simulation
These queries are run through multiple LLMs to observe how each AI model interprets and responds to them. This reveals:
- How your brand is being described by AI
- Which competitors are being mentioned alongside you
- Key themes, sentiment, and emerging consumer interests
Step 3: Insight Generation
The toolkit analyzes AI responses to generate actionable insights, including:
- Brand visibility and share of voice in AI platforms
- Sentiment analysis and brand tone
- Competitor benchmarking
- Strategic recommendations for improving positioning and messaging
🕒 Weekly Updates: The Semrush AI Toolkit refreshes its data weekly to ensure you’re working with the most current insights from the fast-changing AI landscape.
Getting Started
To begin using the Semrush AI Toolkit, refer to the official Getting Started Guide, which walks you through setup, configuration, and best practices to maximize the tool’s value.
In today’s AI-driven world, the Semrush AI Toolkit isn’t just an option it’s a strategic necessity for leaders and teams who want to understand how AI perceives their brand and how to turn that understanding into growth.
Semrush AI Toolkit Pricing and Subscription
The Semrush AI Toolkit is a premium solution designed for businesses that want to gain a competitive edge through AI-driven insights. With advanced features for tracking brand visibility in AI platforms like ChatGPT, Gemini, and Perplexity, this toolkit offers unmatched value for strategic decision-making.
Subscription Pricing
- Cost: $99 per month per domain
- Each additional domain requires a separate subscription
- Designed for scalability ideal for businesses managing multiple brands or clients
The pricing structure reflects the specialized nature of the Semrush AI Toolkit, which delivers deep, AI-specific market intelligence not available through traditional SEO or analytics tools.
Try Before You Buy: Free Demo Report
Although the Semrush AI Toolkit does not currently offer a free trial, all users can access a free demo report. This sample report is based on a U.S. company and showcases the full capabilities of the platform including:
- AI-generated brand visibility insights
- Sentiment and perception analysis
- Competitor comparisons
- Actionable strategy recommendations
The demo allows you to explore the toolkit’s real functionality and see how it translates AI-driven data into meaningful business insights before committing to a subscription.
Flexible Subscription
- No long-term contracts
- Unsubscribe anytime directly from your account dashboard
- Ideal for businesses that want control over their budget and usage
Is the Semrush AI Toolkit Worth It?
If you’re serious about understanding how your brand is portrayed across AI platforms and turning that data into strategic advantage the Semrush AI Toolkit offers one of the most advanced solutions available on the market.
With AI-generated search traffic increasing by over 1,300% year-over-year (Adobe, 2024), investing in tools that help you navigate this shift is no longer optional it’s essential.
A Sedi Digital Perspective
As a Semrush partner, Sedi Digital has had firsthand experience with the capabilities of the Semrush AI Toolkit. CEO Shadrack Biwot recently tested the platform to analyze how AI platforms like ChatGPT and Gemini perceive businesses within search and digital marketing contexts.
His findings underscore the growing importance of AI in shaping brand positioning, reputation management, and multi-channel content strategies. The insights gained from the toolkit reveal how AI-generated content can influence customer perception and what businesses can do to stay ahead.
AI is rapidly reshaping how businesses approach SEO, search visibility, and brand strategy. If you’re looking to understand how AI-driven search is impacting your online presence and how to adjust your strategy to stay competitive book a meeting with Sedi Digital today.
Our team will help you interpret insights from the Semrush AI Toolkit, navigate AI-generated search results, and align your digital strategy for maximum visibility in the age of AI.
