Influencer marketing

The right Kenyan creators, clear briefs and campaigns you can measure.

What we do

We match your brand with creators your buyers already trust, manage the briefs and approvals, and track every post.

Kenyans trust people more than adverts. The right creator can introduce your brand to an engaged audience that already trusts their recommendations. Sedi Digital runs influencer marketing campaigns in Kenya end to end, from finding the right creators to measuring the sales they bring.

What we do

  • Creator sourcing: nano, micro and top-tier creators on TikTok, Instagram, YouTube and X.
  • Vetting: engagement checks, audience location and age, brand fit and past work.
  • Campaign strategy: goals, message, timelines and the right mix of creators.
  • Briefs and contracts: clear deliverables, usage rights and disclosure.
  • Content approvals: making sure every post is on message and compliant.
  • Tracking and reporting: codes, links and enquiries per creator.
  • Amplification: boosting top-performing creator content with paid ads.

Why work with an agency for influencer marketing

Finding creators is easy; finding the right ones and getting a return is hard. We save you weeks of outreach and negotiation, avoid fake followers, keep campaigns organised and give you clear numbers on what worked. Read our influencer marketing guide for Kenya to see how we think about rates and ROI.

Campaign types

  • Product launches and seeding.
  • Restaurant, venue and event promotions.
  • App downloads and sign-ups.
  • Always-on ambassador programmes.
  • User-generated content for ads.

Plan an influencer campaign

Share your product, audience and budget, and we will propose creators and a campaign plan. Plan your project or talk to our team.

Influencer marketing: frequently asked questions

How much do influencers charge in Kenya?

Nano creators may charge a few thousand shillings per post, micro creators roughly KES 10,000 to 50,000 per video, and well-known names several hundred thousand shillings or more. We recommend the mix that fits your budget and goal.

How do you choose influencers?

We look at audience fit, location, engagement quality, past brand work and values, and check audience insights before recommending anyone.

Do you handle contracts and payments?

Yes. We manage briefs, contracts, approvals, posting schedules and creator payments so your team does not have to.

How do you measure results?

Each creator gets unique codes, tracked links or WhatsApp tags, so we can report on clicks, enquiries and sales, not just views.

Can we reuse influencer content in ads?

Yes, when usage rights are agreed. We often turn the best creator videos into Spark Ads or partnership ads for wider reach.

Get a proposal for influencer marketing.

Four quick questions. A strategist replies within one working day.

What do you want to achieve first?
Which services are you interested in?

Pick as many as you like. Not sure? Skip ahead and we will recommend a mix.

What monthly budget are you working with?

And when would you like to start?

Where should we send your plan?

Ready to turn more clicks into clients?

Tell us where you want to grow. We will reply within one working day with a clear plan and a fixed monthly proposal.

Free 30 minute strategy call

Book your strategy call

Which day suits you?

What time? (Nairobi time)

How should we meet?