Social media management

What we do

We plan, create, publish and moderate across Instagram, TikTok, Facebook, X and LinkedIn, then report on what moved the numbers.

Your customers spend hours every day on TikTok, Instagram, Facebook and WhatsApp. Social media is where they discover brands, compare options and decide who to trust. Sedi Digital manages social media for Kenyan businesses with content that builds your brand and brings in enquiries, not just likes.

What our social media management includes

• Strategy: audience, platforms, content pillars, tone of voice and goals.
• Monthly content calendar: planned posts, campaigns and key dates for your approval.
• Content creation: graphics, carousels, short videos, Reels and TikToks, captions and hashtags.
• Publishing: scheduled at the times your audience is most active.
• Community management: replies to comments and messages, with enquiries passed to your sales team.
• Paid boosting: optional ads to push your best content to new audiences.
• Monthly reporting: what worked, what did not and what we will do next.

Platforms we manage

• TikTok: the widest-reaching platform in Kenya. See our TikTok marketing guide.
• Instagram: strong for lifestyle, food, beauty, fashion, property and premium brands.
• Facebook: broad reach across age groups and regions, plus groups and Marketplace.
• LinkedIn: for business-to-business services, recruitment and thought leadership.
• X: for news, sports, customer care and real-time conversation.

Our approach

Content that sells, not just content that posts

Every month mixes awareness content with posts designed to start conversations: offers, product demos, customer stories and clear calls to action that lead to WhatsApp or your website.

Video first

Short vertical video drives most reach today. Our in-house video and motion team scripts, shoots and edits content made for each platform.

Fast, on-brand replies

Slow replies lose sales. We respond quickly and consistently, and flag hot leads to your team straight away.

Who we work with

We manage social media for brands in betting and sports, food and beverage, real estate, solar, retail and ecommerce, professional services and hospitality across Kenya.

Grow your brand on social media

Tell us your goals and we will recommend the right platforms and posting plan, with a fixed monthly proposal. Plan your project, or read our social media marketing guide for Kenya.