23.9xreturn on Meta ad spend, plus 22 top-3 Google rankings
Epepea: Instagram reach up 135% in 28 days, with zero ad spend
Organic social for a Kenyan online supermarket: 145 posts, Facebook views up 34% and Instagram interactions up 179%, without a shilling of boosting.
- Client
- Epepea
- Industry
- Online grocery
- Services
- Video and motion, Social media management, Content production
+135.5%Instagram reachvs previous 28 days
+179.3%Instagram content interactionsvs previous 28 days
16,791Facebook views, up 34.4%100% organic
KES 0spent on ads or boosting145 posts published
The challenge
Epepea is a Kenyan online supermarket with an AI shopping assistant. It needed people to understand a new kind of grocery app and see Epepea AI as their personal shopper, without leaning on paid media.
Organic growth
Every headline metric grew, without a shilling of ad spend
Over 28 days we published 145 Facebook posts plus Instagram content built around three pillars: business spotlight stories, Epepea AI education and everyday shopping moments. Instagram became the fastest-growing channel, with reach more than doubling and interactions nearly tripling.
Source: Meta Business Suite content overview, 30 July to 26 August 2026.
What the data told us
Video earned 3x the reach of photos
Video made up 42% of posts but beat photos on every metric that matters. We used this to shift the content mix toward short video, with sub-10-second cuts for reach and 20 to 30-second cuts for engagement.
Video (61 posts)Photo (84 posts)
- Views14274
- Reach12337
- Engagements9.57.7
- Shares5.13
Source: Facebook post-level export, 145 posts, 30 July to 26 August 2026.
Content people pass on
Epepea AI launch posts were shared up to 6x more than average
The Epepea AI launch posts drew modest views but the highest share rate of the month: up to one share for every four viewers, against about one in 25 across the account. That is the signature of content people want to recommend, so it became a standing content pillar.
Source: Facebook post-level export, 23 to 26 August 2026 vs account average.
Timing
Sunday posts earned nearly twice the views
Posts published on Sunday averaged 182 views, against about 100 across the week. We moved more volume to Sunday and Monday and reworked the weaker Wednesday and Friday slots.
- 112Mon
- 99Tue
- 71Wed
- 102Thu
- 71Fri
- 97Sat
- 182Sun
Source: Facebook post-level export, 145 posts, 30 July to 26 August 2026.
What we delivered
- A daily feed poster series, now 10 posts a day, with varied layouts in Epepea's brand colours.
- A 9:16 motion graphic for Instagram and Facebook built around real footage of the Epepea AI chat.
- A business spotlight story series that produced the two most-viewed posts of the month.
- Monthly performance reporting that turns post-level data into next month's content plan.
Want this kind of clarity on your marketing? Every Sedi client gets reporting like this, tied to leads, sales and spend.
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23.9xreturn on Meta ad spend, plus 22 top-3 Google rankings
20products selling online, plus QR anti-counterfeit labels