+135%Instagram reach in 28 days, zero ad spend
JetBet Kenya: a 23.9x return on Meta ads and 22 top-three Google rankings
Data-led sports content, SEO and paid social for a regulated Kenyan sportsbook: 51,811 tracked purchases in 30 days and a blog that ranks on page one for 38 betting searches.
- Client
- JetBet Kenya
- Industry
- Sports betting
- Services
- SEO, Content production, Paid advertising, Web development
22keywords ranking in Google Kenya's top 3jetbetblog.co.ke, Oct 2026
38keywords on page one of Googlejetbetblog.co.ke, Oct 2026
23.9xblended return on the Meta ads we run30 days, Jul to Aug 2026
51,811purchases driven by those adsat KES 12.58 per purchase
The challenge
JetBet is a regulated Kenyan sportsbook in one of the most competitive ad and search markets in the country. The brief: grow non-brand search visibility through the JetBet blog, and run paid social that turns spend into tracked purchases, all while staying inside the Gambling Regulatory Authority rules.
SEO and content
Ranking for the searches Kenyan bettors actually make
We run high-volume sports content on jetbetblog.co.ke: match previews, predictions, results and betting guides, each built around real search demand. The blog now ranks for 69 tracked keywords in Kenya, 38 of them on page one and 22 in the top three, worth an estimated 751 organic visits a month that JetBet does not pay for per click.
| Search term | Google position | Monthly searches (Kenya) |
|---|---|---|
| best soccer predictor | #1 | 210 |
| bet score | #1 | 210 |
| daily experts tips | #1 | 170 |
| bet company in kenya | #2 | 210 |
| premier league matches predictions | #4 | 210 |
| champions league psg vs bayern munich | #4 | 170 |
| betting sites online | #7 | 210 |
| bonus bet kenya | #8 | 170 |
Source: third-party search index, Google Kenya, 25 October 2026. Traffic is a modelled estimate.
Paid social
51,811 purchases in 30 days, and no shilling left unchecked
We run JetBet's Meta ads across sports betting, crash games and slots. Across 30 days they served 3.78 million impressions and recorded 51,811 purchases at a blended 23.9x return on ad spend. Averages hide problems, so we rank every campaign every month. Five product campaigns returned 26x to 37x. Four others had taken 10.8% of the budget while returning between 0.02x and 1.4x, and one had spent for a month with no conversion tracked at all, a tracking fault rather than a creative one. That budget moves into the top performers, so the account keeps getting sharper.
Account average 23.9x
Source: Meta Ads Manager campaign export, 29 July to 27 August 2026. ROAS is Meta-attributed (7-day click, 1-day view).
Conversion funnel
Three in four ad clicks never reached the page
Only 25.2% of link clicks became a recorded landing page view. Wild H40 proved the funnel can work, converting 66.6% of clicks into page views, which pointed the problem at page speed on the main site rather than the ads. We tied the gap to the Core Web Vitals issues in our technical SEO audit and handed the dev team a joint fix list.
Account average 25.2%
Source: Meta Ads Manager link click and landing page view breakdown, 29 July to 27 August 2026.
What we delivered
- High-volume sports blog production covering the Premier League, the 2026 World Cup and Formula 1.
- Technical SEO audits and re-audits of jetbet.co.ke and jetbetblog.co.ke. Canonical tags and duplicate titles were fixed site-wide within 12 days of the audit.
- A product-by-product Meta Ads targeting playbook for sports betting, crash games and slots.
- A custom WordPress plugin that pulls live odds and predictions from the Sportmonks API.
- The Inua Talanta Mtaani talent search: campaign content, video scripts and a dedicated website at inuatalanta.co.ke.
- Regulatory copy that references the Gambling Regulatory Authority under the Gambling Control Act 2025.
Want this kind of clarity on your marketing? Every Sedi client gets reporting like this, tied to leads, sales and spend.
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