Turning a sportsbook blog into a content and search engine
High-volume sports content, technical SEO audits and product-by-product ad playbooks for a regulated Kenyan betting brand.
- Client
- JetBet Kenya
- Industry
- Sports betting
- Services
- SEO, Content production, Paid advertising, Web development
JetBet is our most active account, and the work spans almost everything we do. The brief was to grow reach and search visibility for a regulated sportsbook while keeping every word compliant with Kenya’s gambling rules.
What we did
- High-volume sports blog production covering the Premier League, the 2026 World Cup and Formula 1.
- Technical SEO audits and follow-up re-audits of jetbet.co.ke and jetbetblog.co.ke, covering canonicals, indexing, duplicate content and Core Web Vitals.
- A product-by-product Meta Ads targeting playbook for sports betting, crash games and slots.
- A custom WordPress plugin that pulls live odds and predictions from the Sportmonks API.
- Promotional posters, video ad scripts and motion graphics.
- Regulatory copy that references the Gambling Regulatory Authority (GRA) under the Gambling Control Act 2025.