+135%Instagram reach in 28 days, zero ad spend
Citadel Chemicals: a 20-product online store with QR anti-counterfeit labels
A shop-ready website for the makers of DEXTA paints and EDGE laundry products, plus signed QR labels buyers scan to confirm a product is genuine.
- Client
- Citadel Chemicals
- Industry
- Manufacturing
- Services
- Web design, Ecommerce, Content production
20product pages with specs, colours and WhatsApp ordering
8new site pages, from Shop to Colour Finder
44print-ready product labels with signed QR codes
1live verification page buyers scan to check a product is genuine
The challenge
Citadel Chemicals has made paints, laundry and industrial chemicals in Kenya since 2003. It wanted a website that stands next to the biggest paint brands in the country, sells online, and protects its products from counterfeits.
What we delivered
- A new design system and homepage with a hero product slider, featured products and promotional banners.
- A full WooCommerce shop with category filtering and 20 individual product pages.
- Trade and bulk ordering, a Colour Finder and a refreshed About and Contact experience.
- A QR authentication system: every label carries a signed code that opens a verification page confirming the product is genuine.
- 44 print-ready label files in 1, 5 and 20 litre versions, each checked so the QR scans after compression.
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