We structure audiences, test creative weekly and track campaigns through to enquiries and sales.
Paid advertising is the fastest way to put your business in front of the right people in Kenya. But without the right targeting, creative and tracking, it is also the fastest way to waste money. Sedi Digital runs Google, Facebook, Instagram, TikTok and LinkedIn ads for Kenyan businesses, managed around one number: the cost of a real enquiry or sale.
Advertising platforms we manage
Google Ads: search ads for people actively looking for your service, plus Performance Max, YouTube and display. See our Google Ads guide for Kenya.
Facebook and Instagram ads: lead generation, WhatsApp, traffic and sales campaigns across Meta.
TikTok ads: in-feed, Spark Ads and lead generation to reach Kenya’s largest social audience.
LinkedIn ads: reaching decision-makers by job title, industry and company for B2B services.
What is included
Account setup or audit, with you as the owner.
Audience research and targeting plans.
Ad creative: copy, graphics and short videos, with weekly testing.
Landing pages and WhatsApp flows that convert clicks into conversations.
Conversion tracking with pixels, tags and offline conversions.
Weekly optimisation and monthly reporting on leads, cost per lead and sales.
How we make ad spend count
Track every enquiry
We install proper tracking so we know which ads produce calls, form leads, WhatsApp chats and purchases, not just clicks.
Test creative constantly
Creative is the biggest lever in paid social. We test new hooks, formats and offers every week and move budget to the winners.
Fix the page, not just the ad
A great ad sending people to a slow, confusing page wastes money. We improve landing pages and follow-up so more clicks become customers.
Ads for every goal
Lead generation for services and real estate, online sales for ecommerce, app installs, event registrations, store visits and brand launches. Read our guide to Facebook, Instagram and TikTok ads in Kenya for budgets and targeting tips.
Get more from your ad budget
Tell us your goal and current spend. We will review your accounts or plan new campaigns and send a clear proposal. Plan your project or talk to our team.
Paid advertising: frequently asked questions
How much should I spend on ads in Kenya?
Many small businesses start with KES 20,000 to 60,000 a month in ad spend to test and learn, then scale what works. The right budget depends on your goal, location and how much a customer is worth to you.
Is the management fee separate from ad spend?
Yes. You pay Google, Meta, TikTok or LinkedIn directly for ads from your own account, and our management fee covers strategy, creative, testing, tracking and reporting.
Who owns the ad accounts?
You do. We set up or work in ad accounts owned by your business, so your data and history stay with you.
Which is better: Google Ads or Facebook ads?
Google Ads captures people already searching for what you sell, which suits high-intent services. Facebook, Instagram and TikTok ads create demand and work well for consumer products and visual offers. Many businesses use both.
How quickly will I see results?
Campaigns usually generate their first enquiries within days. The first four to six weeks are for testing audiences and creatives, after which cost per lead typically improves.